CH Boutique Hotel & Apartments is proud to announce it has been named a 2025 International Best of Choice Award Winner at the Choice Hotels International Convention held in Las Vegas, Nevada, USA.
The prestigious award recognises outstanding properties within the global Choice Hotels network, which includes more than 7,500 hotels across 46 countries. CH Boutique Hotel & Apartments, a member of the Ascend Hotel Collection, was selected as one of the top-performing properties worldwide based on exceptional guest satisfaction, operational excellence, and overall brand representation.
“This recognition is a truly humbling moment for our entire team,” said Jye Segboer, Managing Director of CH Boutique Hotel & Apartments and CEO of Central Hospitality Group. “To be acknowledged on an international level reflects not only the commitment of our staff but also the incredible support of our guests and the broader Tamworth community.”
Since opening in 2014, CH Boutique Hotel & Apartments has consistently maintained a strong reputation for quality accommodation, authentic service, and a premium guest experience in the heart of Tamworth’s CBD. The property’s blend of art deco charm and modern executive and apartment-style offerings has positioned it as a preferred destination for both leisure and corporate travellers across the New England region.
“This award is testament to the culture we’ve built—one centred on genuine care, consistency, and community,” added Mr Segboer. “We are honoured to represent regional New South Wales on a global stage and will continue striving to deliver the exceptional experience our guests know and love.”
The Best of Choice Awards are determined through a combination of verified guest feedback, performance metrics, and brand engagement, placing CH Boutique Hotel & Apartments among the elite performers across the international Choice Hotels portfolio.
For more information or to book your stay, visit www.chboutiquehotel.com.au.
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